Nike Sportswear AW77

Originally designed for the world’s best athletes, Nike Sportswear‘s AW77 has been re-mastered as part of the brand’s Holiday 2010 collection. This season, the iconic hoodie comes in a whopping 21 different colorways and 77 variations of iron-on designs that allows everyone with a streak of individuality to create their own tailored look.

Nike worked with nine local designers who embody the spirit of “creative by day, athlete by night” across South East Asia to create 35 of the 77 decals in the collection. Mavericks in their own fields, the local designers from Indonesia, Malaysia, Philippines, Thailand and Singapore rendered their creativity into decals that are representative of their personal style and their story.

me and sanchia represent indonesia for this one.

and some nice video by sub magazine

One Comment

  1. widi says:

    y.o.u are my ideology!